Publications

Volume 10, Number 15

• Adlaw® by Request™ has moved!

  December 2, 2008
  Adlaw® by Request™ has moved to a new blog and can be found at www.adlawbyrequest.com. Please use the tabs at the top of the screen to navigate around this site to find all content previously written. If you have any questions please contact us at adlawbyrequest@reedsmith.com.

• Important News

  December 2, 2008
  With the holidays upon us, Adlaw by Request will not be published in December. In January, get ready for the new Adlaw by Request blog with all the content and features you have come to expect, but now with RSS feeds and searchable content to make it easier to find what you want, when you want it.

• "Network Clearance Corner" by Marilyn Colaninno

  December 2, 2008
  Today's Hot Topic - Supers

• Actress Charlize Theron Settles With Watchmaker

  December 2, 2008
  Actress Charlize Theron has settled a lawsuit brought against her by watchmaker Raymond Weil (RW) for breaching a contract to exclusively promote its watches.

• Food Companies Try To Adopt Common Labeling Solution

  December 2, 2008
  In response to consumers’ desires to easily identify healthier food and beverage options, a number of major food and beverage producers have announced they are provisionally onboard with developing an industry-wide labeling program.

• Direct Marketing Group Goes Green

  December 2, 2008
  The Direct Marketing Association is stepping up efforts to help its members move toward greener marketing practices. The DMA has introduced a “Green Marketing” program, which allows its professionals to earn a certificate in eco-responsible marketing. In addition, the DMA has developed an environmental resource center on its website.

• FTC Brings Action Against Online Payday Lenders

  December 2, 2008
  The U.S. Federal Trade Commission has brought a joint action with the state of Nevada charging 10 related Internet payday lenders and their participants with failing to disclose key loan terms, and using abusive and deceptive collection tactics.

• Testimonials and Endorsements: Complying with the FTC Guides in Light of Proposed Changes

  December 2, 2008
  One of the most frequent strategies employed by advertisers is to let the consumer hear about the advertised product or service from a third party, someone other than the advertiser itself.

• Move Over Dot Coms—Get Ready to Dot Your Brand!

  December 2, 2008
  The Internet as we know it is changing dramatically. Instead of using domain names ending in “.com”—the most popular of the “top level domains” or “TLDs”—organizations located anywhere in the world may soon be able to purchase a TLD that corresponds to just about any word or phrase, including an organization’s name or brand.