Publications

In the publications section you will find details of all past and current publications by Adlaw by Request

Volume 10, Number 11

  • Join Reed Smith for Media 101

    July 18, 2008
    Please join Reed Smith and the JPC for Media 101, a seminar/webinar sponsored by TEAM Services and presented by Allan Linderman, a noted media expert. In this seminar/webinar, you will learn the basics of media buying, a discipline that will be core to the adoption of any of the new compensation models proposed by Booz Allen Hamilton.

  • FCC Addresses Sponsorship ID, Embedded Ads

    July 18, 2008
    The Federal Communications Commission has begun the rulemaking process on one of the most controversial issues to hit its docket in a while. The commission has issued proposed new rules concerning sponsorship identification and embedded advertising, commonly known as product placement. In addition, the FCC is seeking public comment on whether it should draw up additional rules.

  • Group Issues Canadian Standard for Environmental Claims

    July 18, 2008
    The Canadian organization that sets best practices standards for many industries has issued a new guide that covers environmental claims in marketing and advertising. The guide goes beyond best practices to advise companies concerning compliance with Canadian law. Among its edicts is a prohibition against making certain sustainability claims.

  • Naked Cowboy’s Suit Against Mars Strums Along

    July 18, 2008
    A federal judge has ruled that the New York street performer known as The Naked Cowboy can move ahead with his $6 million lawsuit against M&M maker Mars Inc. over a billboard that depicted M&M characters dressed in all-white get-ups just like his—cowboy hat, boots and skivvies.

  • Magazine Publishers Catch a Break

    July 18, 2008
    Freelance writers, photographers and illustrators often sell only one-time publication rights in their works to magazine publishers. And often, that's all the magazines need; the work appears in an issue, and is then forgotten as the magazine goes on to other works in subsequent issues. But that was in the old days before electronic database storing of the contents of old issues.