Publications

Volume 10, Number 10

• Senate to Consider Issues in Behavioral Advertising; Is Self-Regulation Being Given a Chance?

  June 18, 2008
  On June 18, 2008, the Senate Commerce, Science, and Transportation Committee (“Committee”) will hold a public hearing on privacy and security issues in the online advertising industry. Specifically, the Committee will focus on industry practices that are collectively referred to as "behavioral advertising."

• Website Cannot Discriminate, Ninth Circuit Holds

  June 18, 2008
  Roommates.com, the online roommate matching service, is not shielded by the Communications Decency Act (CDA) from liability for potential housing discrimination violations committed by users to its site, a federal appeals court has determined.

• FTC To Hold ‘Green Guides’ Workshop on Building, Clothing Claims

  June 18, 2008
  The Federal Trade Commission, which is in the process of updating its “Guides for the Use of Environmental Marketing Claims,” has announced it will hold a workshop in July on marketing claims made concerning green building products and clothing.

• MySpace Obtains $250 Million Judgment Against Infamous Spammer

  June 18, 2008
  The operator of social networking site MySpace has obtained a $250 million-plus default judgment against two men who have long run afoul of online marketing standards for allegedly instigating mass email marketing campaigns targeting MySpace users.

• Neutrogena Ads in the Clear

  June 18, 2008
  Cosmetics manufacturer Neutrogena has successfully substantiated claims that a new acne treatment can reduce breakouts in as little as eight hours, as well as similar claims about the new product.

• Internet Advertising - Decision in Germany

  June 18, 2008
  A recent decision by the Regional Court of Frankfurt, regarding advertising on the Internet, caused some ripples through the legal community. The court held a company liable based on the fact that it had placed advertising on a website that contained illegal content.

• Seminars and Webinars on New Compensation Models for Actors in Television Commercials

  June 18, 2008
  Attend a seminar or participate in a simultaneous online webinar sponsored by Reed Smith and the ANA-AAAA Joint Policy Committee on Broadcast Talent Relations ("JPC"). The seminar and webinar will examine the two compensation models proposed by Booz Allen Hamilton for actors who perform in television commercials.