Publications

In the publications section you will find details of all past and current publications by Adlaw by Request

Volume 10, Number 08

  • Wal-Mart Loses Trademark Battle Against Parodies

    May 5, 2008
    A federal court has ruled that a man’s use of terms such as “Walocaust,” and "Wal-Queda” to sell anti-Wal-Mart merchandise were parodies that did not infringe on the retail giant’s trademarks.

  • Collectibles Site Sues Yahoo for Click Fraud

    May 5, 2008
    The operator of a website that sells collectible toys and memorabilia is suing Yahoo! for more than $1 million, claiming the fees the company paid to a Yahoo! affiliate for search advertising were inflated by hundreds of thousands of dollars because of click fraud.

  • Verizon Sues Time Warner Cable Over Ad

    May 5, 2008
    The battle over fiber optic versus cable has moved from television to the courtroom. Verizon New York Inc. has sued the nation’s largest cable provider, Time Warner Cable, Inc., over advertisements the latter is running in the New York metropolitan area, claiming the ads amount to false advertising.

  • FTC Obtains $28 Million in Alleged Telemarketing Scam

    May 5, 2008
    The Federal Trade Commission has obtained a $28 million judgment against the operators of an alleged nationwide telemarketing operation dubbed by the media as the “Wal-Mart Shopping Spree” scam. The amount awarded represents the net profits believed to have been generated by the operation, the FTC said.

  • Government's War on the Web

    May 5, 2008
    A growing chorus of activists wants to tightly control online “behavioral marketing,” “advertising networks,” and “third party entities,” on the presumption that these compromise Internet users' privacy. These proposals are being driven by activist groups opposed to consumerism itself, and disdainful of the diversity of information choices on the Web.