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Poll Results

Product Placements Closed

Start date: July 18, 2008

End date: August 14, 2008

The Federal Communications Commission is looking into whether it should pass new rules regarding sponsorship and product placements on television. Do you think broadcasters should be forced to make additional disclosures concerning when sponsors pay to have the name of their company, or their product, placed in TV programs?

Poll Answers Vote Results
No, additional disclosure is unnecessary. I expect that sponsors pay to have their products and/or company names included in TV entertainment programming. No. 52% 52%
Yes, much more disclosure is needed. I would like to be told—in the form of a pop-up notification—each time a product or company has paid to be included in a program. Yes. 16% 16%
Perhaps a bit more disclosure is needed. I would like to be generally informed at the beginning of programs if a there are product and/or company placements. Perhaps a bit more disclosure is needed. 29% 29%
I don’t know. I don’t know. 3% 3%
  Total Votes: 31