Polls

In the polls you will find all the previous polls run though the Adlaw by Request website.

  • Kids and Cell Phones

    Start date : August 22, 2005
    End date : September 19, 2005

    As more kids have their own cell phones, do they need more protection to control text messaging and ads?

  • Pre-Approval of Advertising

    Start date : August 9, 2005
    End date : September 5, 2005

    The NASD, an industry self-regulatory organization that oversees securities dealers, has proposed that all television, video (including Web site) and radio advertisements of its members be submitted to the NASD for approval before being aired. Similarly, Sen. Bill Frist has proposed that the Food and Drug Administration be given the authority to approve direct-to-consumer ads marketing prescription drugs before such ads are published. Should either the government or quasi-regulatory agencies be given the authority to review ads before they are published and/or aired?

  • Advertising and Marketing Ethics

    Start date : July 25, 2005
    End date : August 22, 2005

    Following the conviction of two of its former executives for an alleged time billing scam, Ogilvy & Mather announced it had beefed up its compliance program to include ethics training for its employees. Does your company currently offer, or plan to offer, ethics training with regard to time billing practices?

  • Health Claims

    Start date : July 12, 2005
    End date : August 8, 2005

    The Federal Trade Commission has stated it pays particular attention to advertisers'' health claims. How important are product health claims in your purchasing decisions?

  • Drug Ads

    Start date : June 30, 2005
    End date : July 25, 2005

    How do you feel about prescription drug ads aimed at consumers, often referred to as "direct-to-consumer" ads?

  • Payola?

    Start date : June 14, 2005
    End date : November 7, 2005

    Federal Communications Commissioner Jonathan Adelstein has vowed to spur the FCC to step up its enforcement of sponsorship disclosure guidelines with regard to paid endorsements and product placements. What is your opinion on the current level of disclosure?

  • Nutritional Information

    Start date : May 16, 2005
    End date : June 13, 2005

    Do you find that the nutritional information contained in food product advertising and labeling is more or less helpful today than it was five years ago?

  • Legal Issues Affecting Advertising Decisions

    Start date : May 2, 2005
    End date : May 31, 2005

    The legal issues affecting advertising decisions are mushrooming. Which issues currently are most important to your business:

  • RFID Tags

    Start date : April 18, 2005
    End date : May 16, 2005

    Several countries are beginning to regulate the use of Radio Frequency Identification (RFID), or “smart” tags in the retail setting. These tags are silicon chips that transmit detailed information not currently contained in traditional bar codes. Privacy advocates worry that retailers will use RFIDs to track consumers geographically and profile their buying habits. Do you think standards should be developed to ease consumer privacy concerns? If so, who should develop such standards?

  • Children’s Food Advertising

    Start date : April 4, 2005
    End date : May 2, 2005

    Earlier this year, more than half of those responding to an ABR poll said the government should stay out of the debate regarding advertising food products to kids. However, Senator Tom Harkin has vowed to pursue legislation giving the FTC more authority to regulate such ads. How do you think advertisers should respond:

  • Federal Indecency Rules

    Start date : March 21, 2005
    End date : April 18, 2005

    Congressional leaders have stated they’d like to find a way around First Amendment objections to extending broadcast indecency rules to cable and satellite programming. Do you support “leveling the playing field” by applying the same rules to both free and subscription-based television and radio content?

  • Endorsement Guides

    Start date : March 7, 2005
    End date : April 4, 2005

    The Federal Trade Commission has announced it intends to review its Endorsement Guides to consider whether advertisers should be required to disclose instances in which a celebrity has been paid to discuss a product in news or entertainment programming. Do you think the FCC should adopt a rule requiring such disclosure?

  • Importance of Commercial Email

    Start date : February 21, 2005
    End date : March 21, 2005

    Spam is widely reported to be on the rise, despite the federal government’s efforts through the CAN-SPAM Act to control unsolicited commercial email. How important is commercial email to your marketing efforts?

  • Super Bowl Advertising

    Start date : February 7, 2005
    End date : March 7, 2005

    Advertisers spent an average of $2.4 million for a 30-second spot during this year''s Super Bowl. Do you think Super Bowl ad prices are:

  • Payments to Spokespersons

    Start date : January 24, 2005
    End date : February 21, 2005

    A renowned PR firm admitted to paying a spokesperson to push a national education agenda without disclosing the payments. What do you think of this practice?

  • "Junk Food" Advertising

    Start date : January 10, 2005
    End date : February 7, 2005

    What should be done about so-called "junk food" advertising on children''s television programming?

  • Out-of-State Wine Sales

    Start date : January 6, 2005
    End date : June 27, 2005

    Recently, the U.S. Supreme Court struck down two state laws that prohibited out-of-state wineries from shipping wine directly to consumers but allowed in-state wine producers to do so. Nearly half the states have laws on the books barring interstate shipments of alcohol. States now have two choices: allow the direct shipment of wine by both in-state and out-of-state producers, or prohibit direct wine sales completely. Which option should be adopted by your state?




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