About ABR

Adlaw By Request delivers monthly, up-to-date coverage of new developments affecting the advertising industry and provides a legal perspective on the significance of these developments.

Reed Smith's Advertising & Marketing Group has long represented clients in the advertising, marketing, and promotion industries, and its years of dedicated service have helped to establish the firm as a nationally recognized leader.

We currently represent more than 100 advertising and sales promotion agencies, ranging from small and mid-sized firms to multinational agencies. We are routinely engaged as advertising counsel by many major corporations, including some of the world's leading package goods and consumer services companies. The firm is also counsel to or affiliated with several leading trade organizations, and maintains an extensive network of associated counsel throughout the world. Relying on our ability to scrutinize issues and respond promptly, clients turn to us for the day-to-day review of advertising and promotional campaigns from their conceptual stage through production, publication, and distribution. We are especially well-equipped to counsel clients on the risks inherent in their relationships with third-party suppliers, insurers, Internet and on-line developers and service providers, production companies, media, talent, performers' unions, and employees, as well as in matters governing the relationship between advertising agencies and advertisers.

We work closely with clients to bring traditional and on-line promotional programs into compliance with myriad complex federal and state laws, balancing the clients' marketing goals with the applicable legal requirements. Reed Smith has the proven ability to successfully represent marketers in connection with advertising disputes before the NAD and NARB, as well as in court; secure favorable legislative and regulatory changes on behalf of clients and industry groups; and negotiate settlements between clients and federal and state agencies, including the Federal Trade Commission or state attorneys general. 

For more information, visit reedsmith.com.